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HEALTH

Dry January 2026 Report: Health Benefits, Market Trends & The Rise of ‘Damp’ Drinking

Introduction: The Evolution of a Global Movement Dry January, once a niche personal challenge, has evolved into a global cultural phenomenon and a significant economic driver. Formally launched in 2013 by the charity Alcohol Change UK (stemming from Emily Robinson’s 2011 personal initiative), the campaign challenges participants to abstain from alcohol for the entire month of January. As of 2026,…