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BUSINESS

The Labubu Phenomenon: An Economic and Cultural Analysis of Pop Mart’s Viral Icon

Executive Summary The global designer toy market has witnessed a seismic shift in 2024, driven largely by a serrated-toothed elf named Labubu. Originally created by artist Kasing Lung as part of “The Monsters” series, this character has transcended the niche boundaries of blind box collecting to become a mainstream cultural and economic asset. This report analyzes the trajectory of the…